Cafe Physio

Cafe Physio is a place for people to heal and feel safe. Not a cafe, but rather somewhere where people can feel relaxed, get into a conversational feel, such as when two people go out to have a cup of coffee.

One of the design requirements of our client was to keep the logo ressemblance with physiotherapy processes and the experience of having coffee. We opted for a kettlebell and coffee cup mix to shape the icon. As we kept designing, it became clear that communication was a key point into the healing process. In order to open up for help, patients needed to feel safe and welcomed, so we put extra effort into the brand voice.

Reaching patients in a friendly way, so they feel comfortable to share their needs and receive wellness advice.

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