Branding project for Bela’s Formula‘s luxury sweets.
Bela’s Formula Brigadeiros are the quintessential Brazilian sweet passed down through generations from woman to woman.
Crafted with Love. Derived through Tradition. Formulated to Satisfy.
The story begins with a tale of two Brazilian sisters raised by a single mother. Bela’s Formula is a tribute to how the bonds between women can overcome all barriers.
Each product is formulated for the modern woman to discover their potential – while getting the luxury they deserve.